Collaborate with an experienced legal-industry content strategist.

Get results.

An outside partner who can plug in and drive projects forward.

Rankings and Recognitions

Pursuing awards and rankings based on the calendar instead of a strategy is one of the most common ways marketing teams leave value on the table. Together, we can:

  • Create strategically aligned award plans that help your firm build authority in key areas.

  • Highlight rising stars and valuable players whose work stands out.

  • Transform biographical content and matter descriptions into compelling nominations that secure high-value recognitions.

  • Craft robust peer feedback sections that ensure a firm is appropriately ranked.

  • Identify and cut programs with low ROI.

I have helped clients across antitrust, appellate, corporate, general commercial litigation, real estate, retail, sports, transportation, labor & employment, and other practice areas secure awards from ALM, Benchmark Litigation, Bloomberg Law, Chambers and Partners, Crain’s, Lawdragon, Law360, Legal 500, and many industry-specific outlets.

Website Content

Firm website content must continually evolve to showcase new talent, service offerings, and results for your clients. In the era of generative AI search, your visibility and authority in the marketplace depends on content that captures your distinctive voice. Together, we can:

  • Determine and understand the client questions your content should answer

  • Create truly client-centered attorney bios.

  • Reimagine and refresh practice descriptions to showcase key capabilities.

  • Develop industry/sector-specific subpages.

  • Build content libraries used to create tailored RFPs.

  • Create practice “one-pagers” for events, conferences, and key meetings.

  • Embrace structures that improve your visibility for AI search.

Thought Leadership

In a world where you can create an infinite amount of content very quickly, volume is not a differentiator. A strategic approach defines the message, understands the audience(s), and offers templates and streamlined processes that make a thought leadership program sustainable. Together, we can:

  • Identify the topics and questions your clients want to engage with.

  • Select the medium for the message: articles, client alerts, newsletters, or presentations.

  • Frame content as authoritative, well-sourced, and comprehensive while remaining consistent with your firm’s voice and brand.

  • Place articles in key industry outlets.

I also have experience assisting teams using thought leadership platforms such as Passle.

Notable Experience

Rankings and Recognitions

  • Managed a successful nomination process for a key industry-facing lifetime achievement award, including interviewing nominee, drafting and editing the complex nomination, and obtaining the required recommendation letters.

  • Created and executed a successful strategy to raise an elite litigation boutique firm’s Chambers, Benchmark, and Legal 500 rankings in a key practice area.

  • Collaborated with a firm CMO to create a strategic award and submission plan for the coming year to spotlight priority partners and practices.

  • Managed successful nomination process for multiple “rising star” awards highlighting next-gen talent in an Am Law 200 firm.

  • Created and maintained a matter description “content library” to be used for submissions and RFPs.

Website Content

  • Coordinated with practice group leaders at a midsize national firm to create client-focused practice descriptions for use on the website and in RFPs.

  • Project-managed and drafted a firm’s year-end report highlighting client achievements, industry recognitions, new hires, culture stories, and more.

  • Coordinated with practice groups at a boutique firm to evaluate, update, and standardize notable experience descriptions.

  • Based on interviews with newly elevated partners, drafted bios aligned with strategic priorities, firm voice, and style.

  • Coordinating with firm leadership, drafted a firm values statement for a firm website.

  • Created and project-managed a Q&A interview series featuring a boutique firm’s associates.

Thought Leadership

New technologies are quickly changing the way firms approach their thought leadership programs. But drafting is just the first step in the much more complex process of creating, tailoring, and evaluating content to ensure it is effective.

I have more than a decade of experience ghostwriting sophisticated content for law firms, and many more years of experience as a writer and editor across genres. This accumulated professional judgment cannot be automated.

In addition to planning and creating content across many practice areas for firms’ owned channels, I have helped attorneys write, pitch, and place articles with Bloomberg Law, Law360, ACC Docket, The Hill, Industry Today, Legal Tech Hub, Trial, and other outlets.

Now, more than ever, experience matters.

Many people can produce deliverables like articles, practice descriptions, and bios, and increasingly, AI tools can too. What really makes the difference is editorial judgment and strategic thinking: the ability to navigate complex internal firm dynamics, step into your clients’ shoes to identify messages that resonate, and create content that aligns with your distinctive voice.

As an active member of the Legal Marketing Association, I work to continuously update my capabilities and understanding of trends in the industry. Recent professional development includes:

Sessions

  • LMA Beyond Borders — The Future of PR and Marketing

  • How to Ensure AI Search Finds You Before Your Competitors: Is Your Firm Invisible to AI? The Content Gap Costing You Clients

  • Future-Proof Your Law Firm's Content Strategy: 5 Steps to Generative AI Integration

  • Embracing the Future: AI's Transformative Impact on Legal Marketing

  • Chambers Submissions Demystified: A Roadmap for Law Firms

Certifications

  • AI for Communicators and Marketers, Ragan Comms

  • Diversity, Equity & Inclusion Certificate Course for Communicators, Ragan Comms

  • Data Storytelling and Visualization Workshop, Bill Shander

Growing with a dynamic industry.

How we can work together:

  • Retained Engagements

    Ongoing, right-size support makes it possible to create and execute strategic marketing plans throughout the year.

  • Project Work

    Outsourcing complex content initiatives or annual/periodic projects can create margin for you to focus on the day to day.

  • Customized Arrangements

    Navigating a transition or bringing a new team member up to speed can create temporary needs. I can help.

Let’s talk about how we can collaborate.