Services
Awards and Directory Submissions
Law firms dedicate significant time and energy to pursuing business and legal industry awards and rankings, but without a strategic plan for awards, your department may not see a return on that investment. I help marketing teams:
Create annual awards plans tailored to key objectives.
Identify rising stars and valuable players whose work stands out.
Transform biographical content and matter descriptions into compelling nominations that secure valuable recognitions.
My experience includes ALM, Benchmark Litigation, Bloomberg Law, Chambers and Partners, Crain’s, Lawdragon, Law360, Legal 500, and industry-specific outlets.
Attorney Bios and Practice Descriptions
As your practice teams grow and add new capabilities in response to client needs, your website content should continually evolve to showcase your new talent and service offerings. I help marketing teams:
Create client-centered attorney bios.
Reimagine and refresh practice descriptions, or create new ones, to showcase your capabilities.
Develop industry/sector-specific subpages.
Build content libraries used to create tailored RFPs.
Create practice “one-pagers” for events, conferences, and key meetings.
Strategic Communications
With expertise in strategic legal marketing, branding, content creation, and editing, I also advise clients on and create:
Client-centered client alert templates
Reports and white papers
Newsletters
Social media calendars
Customized style guides and copy-editing tools
Presentation slides
Talking points and speeches
Professional development on content planning and execution in the legal context for junior team members
Thought Leadership Content
I collaborate with attorneys to:
Select from key legal outlets and business-sector trade publications, or develop banks of owned content.
Quickly metabolize complex raw material and identify takeaways that motivate stakeholder action.
Conceptualize, draft, and edit articles that transform high-value knowledge into compelling content.
Develop relationships with editors that yield additional opportunities. See published examples.