My experience spans large firms with established marketing operations and boutiques where resources and bandwidth are limited. Whatever the size of the team, clients appreciate my ability to plug in and drive projects forward.
Services
Awards and Submissions
Pursuing awards and rankings based on a calendar instead of a strategy is one of the most common ways marketing teams leave value on the table. I help these teams:
Create annual award plans that help firms build authority in key areas.
Identify rising stars and valuable players whose work stands out.
Transform biographical content and matter descriptions into compelling nominations that secure valuable recognitions.
Craft robust peer feedback sections that ensure a firm is appropriately ranked.
I have helped clients across antitrust, appellate, corporate, general commercial litigation, products liability, real estate, retail, sports, transportation, labor & employment, and other practice areas secure awards from: ALM, Benchmark Litigation, Bloomberg Law, Chambers and Partners, Crain’s, Lawdragon, Law360, Legal 500, and many industry-specific outlets.
Notable Work
Managed a successful nomination process for a key industry-facing lifetime achievement award, including interviewing nominee, drafting and editing the complex nomination, and obtaining the required recommendation letters.
Created and executed a successful strategy to raise an elite litigation boutique firm’s Chambers, Benchmark, and Legal 500 rankings in a key practice area.
Collaborated with a firm CMO to create a strategic award and submission plan for the coming year to spotlight priority partners and practices.
Managed successful nomination process for multiple “rising star” awards highlighting next-gen talent in an Am Law 200 firm.
Created and maintained a matter description “content library” to be used for submissions and RFPs.
Website Content
Firm website content must continually evolve to showcase new talent and service offerings. In the era of generative AI search, your visibility and authority in the marketplace depends on this key work. I help marketing teams:
Determine and understand the client questions their content should answer
Create truly client-centered attorney bios.
Reimagine and refresh practice descriptions, or create new ones, to showcase new capabilities.
Develop industry/sector-specific subpages.
Build content libraries used to create tailored RFPs.
Create practice “one-pagers” for events, conferences, and key meetings.
Notable Work
Coordinated with practice group leaders at a midsize national firm to create client-focused practice descriptions for use on the website and in RFPs.
Coordinated with practice groups at a boutique firm to evaluate, update, and standardize notable experience bullets.
Based on interviews with newly elevated partners, drafted bios aligned with strategic priorities, firm voice, and style.
Coordinating with firm leadership, drafted a firm values statement for a firm website.
Project-managed and drafted a firm’s year-end report highlighting client achievements, new hires, accolades, culture stories, and more.
Thought Leadership
In a world where you can create an infinite amount of content very quickly, volume is not a differentiator. A strategic approach defines the message, understands the audience(s), and offers templates and streamlined processes that make a thought leadership program sustainable.
As firms seek to improve their visibility in generative search, publishing sophisticated owned content is more important than ever. I advise marketing teams on:
Identifying the topics and questions their clients care most about.
Selecting the medium for the message: articles, client alerts, newsletters, or presentations.
Framing content as authoritative, well-sourced, and comprehensive while remaining consistent with a firm’s voice and brand.
Seeking placement in key industry outlets where appropriate and maintaining relationships with editors.
I also have experience assisting teams who use thought leadership platforms such as Passle.
Notable Work
New technologies are quickly changing the way firms approach their thought leadership programs. But drafting is just the first step in the much more complex process of creating, tailoring, and evaluating content to ensure it is effective.
I have more than a decade of experience ghostwriting sophisticated content for law firms, and many more years of experience as a writer and editor across genres. This accumulated professional judgment cannot be automated.
In addition to planning and creating content across many practice areas for firms’ owned channels, I have helped attorneys write, pitch, and place articles with Bloomberg Law, Law360, ACC Docket, Industry Today, Legal Tech Hub, Trial, and other outlets.
Right-Size Support
I love big strategy conversations. I also know how to stay in my lane and execute on a focused solution within an existing structure, because sometimes you just need to get a project done and move forward. Making a recruiting push? Planning the opening of a new office? Knocking out an annual report? Get in touch.